How Spite Personas Started
I became a digital visionary when I started a petty feud with a semi-notorious alt-lit figure in order to draw attention to myself by copying his idea and launching an online anonymous message board that garnered over fifty thousand posts and millions of clicks.
People were desperate to do anything on their phones besides lurk Instagram or Twitter so for a brief window it worked out for me.
However, the website predictably fell victim to the "quicksand" of unmoderated content, trolling, and Eternal September. Within a year I had decided to take it down.